From scattered source material to an editorial workflow.
Research, drafting, review and publishing brought into one working environment, with an editor in control.
Agency partnershipRead the case
Selected work / AI, software & operations
The work behind
the words.
I turn business problems into useful software. Here is a closer look at the workflows, tools and platforms I have helped build.
Explore the workStrategy, implementation and the details in between.
Inside the work01 / 09
WorkflowsAn editorial system with a human at the centre.
Illustrative workflow, not a client screenshot.
Some of the best work happens behind the scenes. Much of my work is delivered through agency partnerships or within product teams. Client projects are anonymised here; each case explains my contribution and what was delivered.
Client work · Shared products · Independent buildsA closer look
Selected projects
9 selected cases
Recovering interview data and repairing the workflow around it.
Transcript recovery, API troubleshooting and structured research outputs, alongside AI-agent development and testing.
Consulting engagementRead the case
Connecting prospect research to a sponsorship pipeline.
Athlete and company profiles, matching rationale and outreach preparation inside a purpose-built CRM.
Agency partnershipRead the case
Joining storefronts, catalogues and affiliate operations.
Development across participant storefronts, merchant administration and the systems behind product attribution.
Product-team contributionRead the case
Turning company research into a source-linked briefing.
A research interface that brings company information, sources and discovery questions into a structured view.
Agency partnershipRead the case
An AI concierge the operator can teach and correct.
Customer conversations connected to business knowledge, lead capture and a practical operator interface.
Client buildRead the case
Turning campaign rules into platform workflows.
Product development around missions, brands, participants and administrative controls in a creator platform.
Product-team contributionRead the case
Investigating opportunities before committing to a build.
An independent research tool combining market signals, search data and evidence-backed assessment.
Independent productRead the case
A mobile ordering flow built around an event.
A focused prototype for choosing a personalised product and capturing the details needed to fulfil it later.
Agency partnershipRead the case
A consistent way of working
Understand it.
Build it.
Check it.
Start with the real process and a useful outcome. Build around the tools and information already in place. Then check the behaviour, document the limits and make the next step clear.
The technology changes between projects. The need for clear thinking, careful implementation and a usable handover does not.